Wednesday, October 28, 2015

Predictions from the video "Epic 2014 & Epic 2015"

After watching Epic 2014 & re-watching Epic 2015, it is made obvious how much of their prediction is mere speculation.

In Epic 2014, the narrator talks about the evolution of the internet starting with Tim Berners-Lee creating the world wide web, talking next about the beginning of companies such as Microsoft, Amazon, Google, Blogger, Friendster, and TiVo (which wasn't mentioned in 2015). Next, the narrator explains how Microsoft, Amazon & Google try to out perform one another or buy up the smaller companies like Blogger, Friendster, and TiVo. It is at this point that speculation kicks in and constructs like the Google Grid (created from GoogleNews, Blogger, G-mail, and TiVo) or large conglomerates such as Googlezon (a merging of Amazon and Google) bring down social media. This leads to media being tailored to each individual by what they're interested in which, put by the narrator, seems to be news of no real value (being sensational and in the moment).

Epic 2015 begins much the same way that Epic 2014 did though, instead of TiVo, the narrator placed importance on Apples I-Pod and how its multimedia streaming capabilities make it easier for people to access the news. Epic 2015 also goes into the creation of the Google Grid and Googlezon and explains how it will bring down media as we know it; However, even if the masses aren't getting news of real value, everyone is connected.

Ultimately, from watching both videos, initially created from a speech given by Robin Sloan and Matt Thompson at Poynter Institute in 2004. the only info that was really accurate were established facts, prior to each video being released. Both videos were themselves sensational and in the moment and relied heavily on the viewer to give in to the possibility that a company like Googlezon could control the media that each person receives. Now that 2015 is slipping away and no such entity exists, this video seems to be of little importance. On the flipside, whos to say Googlezon wouldn't be created if these videos would never have been made.

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